In today’s era, social media marketing is one of those promotional methods that is booming.
From likes, follows, shares and subscribers, there is a lot of room for opportunities that would increase the exposure of your website, product, service or business.
However, there are some setbacks that you need to deal when it comes to promoting your website through social media.
There are some entrepreneurs and small business owners who don’t realize that they have done something wrong in promoting their products.
Of course, this most likely stemmed from the fact that they were focused on making money in the first place.
It is necessary for businesses to earn money to get their investment back through social media promotion. However, if they want to achieve better results, they should know what methods to avoid to reduce chances of mistakes or failures in social media campaigns.
It is normal for campaigns to fail, but it is important to learn through their failures and adjust to their strategies.
In life, you cannot succeed in an instant. You should undergo the real process of success by overcoming the mistakes and failures of the past.
Before you learn about the mistakes of social media marketing the hard way, here are the four pillars that you need to know and apply in exact order.
The critical part of success is how you assess your mistakes and failures. If you do not take the time to evaluate your failures or mistakes, you will find it hard to adjust from them.
Here are the five errors in doing social media marketing that could ruin your niche campaign.
Promoting a product or service without a real and valuable purpose.
If you have no idea about your true purpose of promoting your website, product or service, it will be very difficult to become successful in your campaigns.
Ask yourself first about the real purpose of promoting your brand to your social media fan pages. If your purpose is to make money takes priority over addressing the concerns of your fans, do not consider it as valuable.
You could make some money in a short while, but your campaign won’t last long.
However, if you address the needs of your audience first, your social media campaign would be profitable in the long term.
Too many “sales focused” posts.
Another common mistake that most businesses and entrepreneurs make is to keep promoting their products without giving value first.
For example, if you have a fan page for guitar enthusiasts, they have their concerns and needs when it comes to this niche.
Some of them are just advertising affiliate products about guitar lessons, tips, or tricks to earn a commission or make sales.
If you do this too much, it would only discourage your readers, causing them to dislike your social media page or even leave your group.
You should build long-term relationships with your audience by giving them free tips, advice or techniques that would help them. Once you do that on a consistent basis, you will reap the rewards later on.
It is not about today. It’s about the long-term benefits you can get once you give value first.
Misleading fans or subscribers.
It is not right for a businessperson or entrepreneur to mislead their audience.
For example, you are promoting a squeeze page about “The 10 Health Benefits of Olive Oil” with an opt-in form.
The subscriber may choose to enter their name and email address in your form.
Once he or she finishes entering the details, it proceeds to the next page to check their email for confirmation.
After confirming their email, it moves to a product page that sells an olive oil brand.
In this example alone, you already mislead the audience.
The subscriber is expecting to read the health benefits of olive oil, but ended up on a sales page for them to buy the product instead.
Misleading them alone would ruin your reputation and may tell others to avoid your squeeze page.
When you promote something, make sure they get exactly what they are expecting.
Focusing on the wrong target market in promoting your website, product or service.
Another common mistake when using social media for promoting a brand is choosing the wrong target market.
For example, you have a product about forex trading, and you decide to promote it to the technology-related audience.
Maybe some of them are interested, but the conversion rates are very low to none.
In other words, you are targeting the wrong market.
When promoting a product in a particular niche, make sure to target those who are interested in your product’s niche.
In the previously mentioned case for a forex trading product, you should go after those individuals who are interested in the game of foreign exchange.
Communicating without ‘connecting’ to the audience.
Of all the social media marketing mistakes, this is the most essential one.
You may have communicated with your audience in a particular niche, but you very likely forgot to connect with them.
When it comes to communication, you only talk to them by introducing your brand, benefits, and so on. If you combine communication with connection, you are going deeper into their feelings and concerns.
If your target audience suffers from heart problem, you can’t jimply promote a product without connecting more deeply with them.
For you to connect with the targeted audience or customer, do it from the heart. Customers aren’t concerned with how much you know, but how much you care.
This is how you will build deeper relationships with your social media customers.
Once you do this from the heart, money will follow. Not only that, your customer might very well be so pleased they recommend you to others.
Mistakes happen all the time, especially if you are promoting through social media.
Once you assess your mistakes or failures carefully, it is easy for you to adjust and get better.
This is where small business owners, entrepreneurs or companies are succeeding in their social media campaigns by learning from these five mistakes.
About the author.
Jeff Caceres is a social media expert who provides professional advice, tips and strategies when it comes to social media marketing. He has severalw years of experience in promoting several niches through social media marketing. Visit ClaimSocialAuthority.com for more details.