As a startup business with limited resources, you need to choose a marketing channel that will give you the best and, more importantly, most cost-efficient results. In this day and age, more businesses prefer to focus on improving their online presence through social media marketing than other marketing channel. The following outlines the best social media marketing tips for small businesses.
With practically no cost, social media serves to help increase small businesses’ brand reach, sales, and network.
Here are some tips on how you can use social media to promote your small business without spending so much of your limited time and resources.
Facebook for social selling.
As social selling gained momentum, the opportunity to build relationships and establish trust with your target niche during the research stage has become so much easier with social media monitoring and engagement strategies.
Social selling campaigns provide a great opportunity for small businesses to take advantage of 75 percent of internet users who spend almost 25 percent of their time on social networking.
…and it gets better…
Facebook has recently added a new “Sell” feature for Facebook Groups, making it easier for members of a “For Sale” group to feature their products. This new feature allows members to create a post and add a description of the item for sale, specify the selling price, and set delivery options.
Extend your customer support with your Facebook page.
Providing customer support can be time-consuming and expensive. However, Facebook makes it possible to effectively address your customers’ issues at no cost at all.
By checking the posts made on your Facebook wall or the complaints sent via private messages, you can now connect directly with your Facebook followers and respond to any problem or feedback they communicate through this social media channel.
Connect with your target niche with Tweets.
The key to achieving business marketing success on the social media platform is to be on the social network where your customers are engaged.
With Twitter having 200 million active users, there is a great probability that your target customers are on Twitter.
Results from a survey conducted by Market Probe International provides small business owners with a very good reason to tweet. According to this survey, 72% of people who follow SMBs on Twitter are more likely to make a future purchase from a small business after they have interacted with them on Twitter.
Spending a few hours each week to engage your followers in the Twitterverse can have a huge impact on your business as you strengthen relationships with your potential customers and connect with businesses and communities that you are interested in.
Expand your professional network with a LinkedIn company page.
LinkedIn is one of the most important social networks where small businesses should establish their presence.
A LinkedIn company page is another free marketing tool that, if used properly, can give your business the additional network boost to drive sales. With LinkedIn, you can strengthen the authenticity and credibility of your brand by providing basic information about your business such as who, what, and where your business is.
This social media channel also provides an online space where professionals, potential business partners, and customers can engage.
Increase your reach with targeted ads.
Advertising in Facebook and Twitter has become a very effective way to increase the market reach of small businesses with the use of targeted ads and sponsored messaging.
Unlike traditional advertising media such as billboards, magazine ads, and flyers which can only reach target customers within a specific area, social media marketing enables businesses to reach potential customers across the globe.
If you want to learn more internet marketing strategies to help your business gain more from your online efforts, obtaining a ClickMinded SEO Certification is a great way to become familiar with what actually works.
Trust is an essential element in gaining customer loyalty.
One of the best ways your small business can gain your target market and current customers’ trust is by giving them easy access to information about your company and social media presence is a convenient and virtually free way to do this.
Michelle Rubio is an experienced SEO copywriter and blogger since 2010. She has been working with various businesses, big and small, in the United States, UK, and Australia. You can see more of her works and experiences in her LinkedIn profile.
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