Since making a video requires a significant amount of investment in time and money, it is essential that your video work hard to achieve a sizable return.
Many companies post videos on their websites, optimizing them for SEO in order to grab the attention of passing traffic. This is usually where their actions end, though.
With a certain amount of planning and forethought, it is possible to make your video content work harder for you or your company’s brand.
Maximize your website potential.
Most company websites have multiple pages; why not take advantage of those pages and post the video to more than one?
For example, if you have a product demonstration on one page, you could also highlight it on the home page to attract customers, or use it next to a blog so that customers can ask questions about the product.
Having a blog is essential for those who want to establish brand authorityestablish brand authority, build brand identity, and interact with a growing community of customers.
If you have a number of videos, consider adding a video resource page to your website. This gives you a way to organize all your video content, while also giving potential prospects an easy way to check out all the services and products you offer.
Promote videos on social media.
Social media has become an essential tool to business marketing. Promoting your video on social media is a win-win situation. They give followers engaging and fun content, and places you product into the hand of the people who are most likely to spread word about it.
Depending on your strategy, and the relevance of your video, you may want to post it on Facebook, YouTube, and even Twitter. Be sure to cater all captions in specific ways, to capture as many audience members as possible.
Present your video at conferences.
Attending shows and conferences gives companies a huge opportunity to gain face time with businesses and optimize your network potential. This is especially important for start-up companies who are looking to establish new connections and sales.
Everyone is competing for attention, so your video needs to clearly show who you are, what your company mission is, and detail the benefits of investing into your business. Videos strengthen your pitch, while providing a sense of personality.
Recruit new employees.
Adding a short video to your recruitment page can take away some of the tediousness of the hiring process. Videos can prevent having to repeat company’s goals to potential employees. A 90-second video can say more about your company in less time than it would take someone from HR to in an hour long conversation.
There are also ways to use videos as content to train new staff. A set of core videos that promotes the company mission is an excellent way to ensure that your brand’s mission is consistent across the company.
Right from marketing movies to attract clients or visitors to music movies and also meeting/celebration filming, Click Zoom can help you get audiences and set up your identity.
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Florin A. is an Online Advertising professional and article writer who likes to research the most recent trends in business, technology and marketing communications and writes about a range of articles.