Link building for SEO is one of the most important elements of any effective SEO campaign.
Although there are countless ways to do it, link building is best approached at a moderate and steady pace and on platforms that are committed to quality.
Links that are built organically will bode well for your site, but paid hyperlinks and links established through black hat techniques result in penalties and lasting problems. It is therefore vital for site owners to be cognizant of the best link building practices for SEO going into the future.
High quality content.
Embedding links within high-quality content and on reputable, well-known platforms remains one of the most effective ways to establish a solid link profile.
This can be done through guest-blogging and the creation of content that encourages link shares. If people like what they read, a single link can be reposted countless times in a matter of days or weeks.
Take advantage of social networking sites.
A great way to get your site noticed while getting your readership to engage in organic link-building for you is to publish links to your new content via social networking sites.
When new blogs or articles are published, giving followers a heads-up via these platforms will produce an immediate increase in traffic. Each time your message is shared or reposted, you’ll also have more visible, viable links in circulation that lead right back to your web-pages.
Web directories move in and out of viability in terms of link-building.
The trick to making these platforms worthwhile additions to your SEO campaigns lies in which directories you use, rather than how you use them.
The best of these platforms are entirely human-edited and valued for the information they supply, rather than their link building possibilities.
It is also important to note that these platforms should never be the sole basis of your link building efforts. It is far better to have a link profile that contains organic links by majority and a very small number of links that have been established through web directories.
Moving at a snail’s pace.
You don’t have to get all of your links out there art once.
In fact, doing too much too fast can do far more harm then good. Making quality content and the establishment of relationships with other, reputable websites is the perfect way to establish a reasonable pace.
Quality is way more important than quantity in these efforts, especially given that the most recent Panda updates have made the requirements for link profiles far more stringent.
Avoid buying links and buying social media friends and likes in order to rapidly increase your outcome. Link profiles that are both impressive and organically-built take time.
Acknowledges the continued need for link building.
Don’t make the mistake of leaving link building out of your SEO strategy.
If done correctly, it is still one of the most important parts of getting your website noticed.
Simply focus on using platforms that value timely, relevant information and have respectable reputations of their own.
Link building is an essential piece in the SEO puzzle and without it, your optimization goals can never be reached.
Mark Long is an experienced content and SEO professional at Saba SEO, a San Diego SEO Company . His results-driven approach to content development helps businesses grow their web presence and bottom line.