A few years ago, small businesses could get away without being on social media. Many social networking websites were still growing, they were being used for interactions between friends and family, and companies were still trying to find how they fit into the equation.
But today, everything is different. There is a clear place for businesses to go on social media and proven track records that show how it can improve business. With the digital world continuing to grow, any small business that hopes to succeed and attract new customers needs to be online.
The importance of social networking.
Whether you’ve been operating in a small town for years or you’re just opening in a big city, social networking gives you an avenue to talk directly with your customers and clients. Rather than waiting for customers to come into your shop, store, or restaurant, your social networking site allows them to get to know you, ask questions, and recognize new promotions or services.
In many ways, people use their social media sites as their primary news source. Fewer and fewer people are choosing to read physical newspapers or pick up magazines. Even the number of people streaming their television shows over buying a cable package is up, so purchasing a commercial slot to gain the attention of new customers is becoming more difficult.
So how do you attract new customers when all your traditional advertising avenues aren’t popular? The best way is through social media.
Advertising on social networking sites.
For the most part, social networking sites allow users to choose which interests, companies, or individuals that they “subscribe” to. They see the posts these individuals share, as well as information that they connect with.
When you create a base of followers on your social networking sites, you’re creating a direct stream of information directly between you and your customers. You can share when you have a special going on, offer advice around the services you provide, or get feedback on how you could make your business better.
But more than that, connecting with your customers gives you access to their friend as well. If one of your followers chooses to share a post you put up with their own group of friends and followers, your post will be seen by an all new set of eyes. Because people are more likely to purchase a product or service that is recommended to them by someone they trust, you could experience an increase in business.
Social networking websites provide the push that you need to get attention to your other digital marketing posts. If you post a new blog, chances are not many people will read it without a little notification from your social networking sites.
The majority of your posts should push your audience to take an action. Whether it is to purchase a product, subscribe to a newsletter list, read a blog post, or just interact with your posting, the goal of social networking is to engage. When you get your customers to engage with you and your social media, you are creating a connection between the two of you.
Connections are what create loyal customers. If you want to continue growing a base of loyal clients and customers who will return for more business and tell their friends about you, you’ll want to strengthen your social networking sites.
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Anthony is an avid blogger from Tulsa, Oklahoma who is passionate about encouraging healthy family values for all communities while working with the Gorospe & Smith Tulsa Divorce Lawyer Firm in his own community.