Google blacklisting: How it happens and what to do about it.


Google blacklisting of your site can occur in many different ways. Read below to learn how it happens and what to do about it.


Google blacklisting
Google blacklisting: How it happens, and what to do about it.

Perhaps you noticed a gradual decrease in traffic over time which eventually stops completely, or you could have tried a search for your site, only to find that none of your pages are showing up, even though they did when you checked last.

Or maybe your web site is showing up near the end of search results instead of at the top where it used to be.

Either way, it can be a big shock once the realization sets in that you are no longer visible on a major search engine.


Have you really been penalized or banned?


Being blacklisted by a site like Google could have been caused by a number of actions. But before you panic, checking to make sure you’ve been banned can save you lots of stress and guesswork. Here are a few steps to take:

  • Go to Google Webmaster Tools to see if any problems about your site have been reported.
  • If you have more than one site under the same domain account, this could mean that Google has devalued you by your WHOIS information, which can cause the ranks of all your sites to drop.
  • Check your traffic logs, specifically your analytics, for drops in traffic or the appearance of bad trends.
  • Search for your URL by adding &filter=0 at the end. If this is the only way it can be seen, then you have been blacklisted.


Two of Google’s reasons for banning sites.



this involves the suspicion that a web site owner is trying to influence their search engine rankings by circumventing the rules. Spamming can happen when the same keyword is repeated over and over on a page, multiple copies of the same web site are created with the same content, a site contains hidden text or links, and contains content having little value, among others. All of these are considered spamming by Google.

Site copying.

Nothing like the ‘duplicate site’ reason above, this type of copying happens when someone copies your entire site, uploads it on their server and claims it as their original work. This can result in Google giving them the benefit of the doubt instead of you, causing your site to be banned.

Getting back in the game.

You will first have to fix whatever happened with your site, which could mean going through each page and deleting keywords, adding valuable content and eliminating duplicate pages (unless someone copied your site). This could take some time, but it’s worth it if Google sends a lot of visitors your way.

Next, you should definitely send an email to Google acknowledging your actions and their reasons for banning you. Describe in detail what you have done to correct the problem. And then, ensure them that you’ve reviewed their guidelines and will do all you can to not have this happen again. Of course, don’t forget to include all of the ways that Google can contact you. If you feel that you were not responsible for your site being banned – this can also happen to site owners who hire SEO firms that spam – also include the name and contact information of the company.

Be prepared to wait, and prevent in the meantime.

Don’t assume that once you email Google with your heartfelt plea that your site will be restored overnight. Often, it can take weeks or even months before all of the pages of your site appear in the search results.

You can also set it up so that Google will tell you when you have made a mistake. This can be done by creating a site map with Google Sitemap. Using this service may result in an email from Google, telling you that your site has not yet been included due to a guidelines violation, requesting that you meet those guidelines and then asking you to submit for inclusion again. Once you sign up, your sitemap will have to adhere to Google standards before it can be published.


About the author.

Guest author Jesse Schwarz enjoys writing on a variety of topics, particularly related to technology. He recommends as a helpful resource.

photo credit: Kalexanderson via photopin cc

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