I had never heard this phrase before today, until I read a comment on another site referring to promotion of evergreen content or posts to get higher rates for sponsored posts.
I did some research into the concept and thought I’d share what I’ve learned here.
What is evergreen content?
Evergreen content is written for your blog in such a way that the information never becomes outdated or obsolete. It is always relevant to the marketer, blogger and the readers – and therefore provides huge SEO benefits for long term results for high rankings in search engines.
As we on the west coast in British Columbia are fully aware, ‘evergreen’ is a term used to describe coniferous trees such as pines, firs and cedars. These are trees that do not achieve a state of dormancy in winter and therefore remain constantly green and viable.
Evergreen content, therefore, is content that remains relevant, viable and sustainable, holding significance for search engines and readers long into the future.
What qualifies as evergreen content?
Evergreen posts and articles consist of topics that are continually relevant and of universal interest, do not expire by date, season, trends or fads. Articles that would not be considered evergreen would include any material relevant to a specific date or time, such as news articles, posts about finite events, periodic facts and reports, seasonal content, as well as fashion and design seasons and trends. This type of content will lose its value very quickly as the likelihood of reader and search engine interest and value diminishes rapidly over time.
If your post fits in with your blog’s general content and will not become obsolete as a result of expiring dates, events that have been completed and are out of the news, statistical reports and facts that are subject to frequent revision and updates, and content that relates to a specific time period or season (will always be relevant to the reader) it can be considered evergreen content.
Examples of evergreen content include tips and hints, lists, instructional articles, DIY and how tos, reviews and factual, biographical or encyclopaedic posts. These types of posts are the easiest to write in such a way that they will remain constant and relevant. Think of subject areas where there will always be interest in learning, understanding and writing about, such as home, family, parenting, dating, money and finance, health and weight loss, and employment and careers.
How can I incorporate evergreen content into my blog?
For me, this is not as difficult as one might think. I realized after examining the content on my own three blogs, I have been inadvertently trying to keep posts evergreen as much as possible, as in the following posts. Even sponsored posts such as “Through the generations, home ownership has been the cornerstone of success” (see Empty Nest Ancestry below), a sponsored post about FHA home insurance, I always add an introductory paragraph or two and make general references and word changes so it remains relevant to my blog overall.
Empty Nest Ancestry
- Through the generations, home ownership has been the cornerstone of success.
- Photoscape is a gem for the genealogist.
- Transcription: Biography of William Read Shelby; National cyclopaedia of American biography.
Feathering the Empty Nest
- Every time is like the first time – in home ownership, that is!
- Feed a family of four for five days with less than $15 in roasted chicken.
- Teaching our kids to appreciate their ancestry and heritage reaps other benefits.
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Once you have decided to use more evergreen content, it’s a good idea to focus the content around key words for which you’d like to rank well in search engines. Using Evergreen content and SEO techniques results in constantly good rankings in search engines.
Pitfalls to look out for.
Evergreen content tends to be more factual, impersonal, task oriented and although is great for marketing purposes, too much of it can cause your blog to appear dry and impersonal. I truly believe that personal content including opinions, stories, etc. add color and personality to a blog and must be a part of the mix.
Is my post or article ‘evergreen’?
As I examined my own posts, I realized that a good test of whether a post is evergreen is to ask yourself, “If I were to decide to republish this post in a year or two, would it still be relevant?”