When you start uploading your YouTube videos you automatically gain your own YouTube channel, a URL where your fans will be able to see your new content and learn all about you.
By default it’s a fairly blank page, but of course it’s important to optimize this page if you want it to bring in as much traffic as possible and gain lots of subscribers.
This is only one of several essential YouTube channel setup tips we’re describing to you here.
The first step to doing this is to set up your profile picture and cover image.
Unfortunately, your profile picture is somewhat limited, tied as it is to your Google+ account. While you don’t strictly have to adhere to the rule with which Google encourages users to use pictures of themselves, it’s still a good idea to play nice and get on the good side of Google and get the most out of Google+, Adsense and so on.
Where you can get a bit more creative though is with your cover image.
This works just as it does on Facebook and gives you a large image at the top of the page.
This is a great place to put your logo or another image that will help to reinforce your brand further into professionalism and synergy across all of your internet activities.
Another important section of your channel is your about tab. Here you can write a bit about your channel and what makes it unique. This should be persuasive and explain your mission statement as well as getting people excited for your channel.
You can also try to highlight some of your most popular videos and to describe things that you have coming soon, insert a few keywords, keywords will also help your channel get found by YouTube and by Google.
Another tool you have on your channel is the ability to make playlists. This is a good way to curate your videos once you start growing, if you have a thousand videos there no one is going to know where to start. So showing a few playlists on your front page will give people useful categories to sift through.
Your own custom trailer.
Interestingly, YouTube now allows you to create a channel trailer where you can show off everything unique and interesting about your channel in a brief advertisement style clip.
This can be a great way to make your video stand out as something unique and interesting and it can be very effective at getting people who were on the fence to subscribe.
Remember, keep it high energy!
Don’t forget your links.
Youtube also allows you to link to your website as well as to your social media channels, linking your Twitter and Facebook is a great way to synergize your efforts and to get more people to follow you on those accounts.
Adding your website will give you the ability to link to your site in your labels and comments – a very useful tool.
Finally, there’s “Featured Channels”- a spot where you can place other channels you like and want to associate with.
This is a good way to tell YouTube a little about what your channel is all about and when you do this it can result in a good relationship with vloggers, which is handy if you want to work with them in future.
Featured images:Featured Channels
- License: Creative Commons image source
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