Nowadays, more and more people are doing business online. If you are one of them, chances are you know and appreciate the importance of blogging.
However, what you may not know is how to make your blog posts more search engine friendly.
Below are easy SEO (search engine optimization) tips you can follow to get your blog on the first page of Google. By employing basic SEO for your blog content, you can fully realize the benefits of blogging.
When starting out with SEO, you need to know the words that people will search to get to your blog. Performing extensive keyword research is required to achieve effective optimization of your site.
Google’s Adwords is an example of a tool you can use to help you find the relevant keywords.
To increase the chances of your blog being found, you should also consider using long tail keywords for both keywords and link anchor text.
As a rule of thumb, it is advisable to focus only on some keywords on each post to help maintain the focus of the post.
Put your keywords to work.
When done picking out your relevant keywords, the next step is positioning them where they’ll have the most impact on search engines and your blog consumers.
Aim to have at least two keywords strategically positioned.
For example, you can opt to include them in the title, the headline (the first 65 characters which are Google’s cut off point), subheadings, the introductory sentence and the conclusion paragraph.
Don’t forget to add title tags and meta descriptions.
What you should remember to avoid is ‘keyword stuffing’ as it negatively affects the readability of your blog posts, and Google will penalize you for it.
SEO the url.
The url is the first thing the search engines will crawl to determine what the post is about.
Blogging platforms like WordPress will provide you with an opportunity to tweak the url to suit your needs.
A good practice would be to optimize the url with relevant keywords in the anchor text.
Optimize blog post images.
Just like text, the images on your blog contribute significantly to the visibility of your site.
You can ensure your images are fully optimized for Google by including the keyword as part of the file name.
In addition to that, use the ALT tag to provide a short keyword-rich description of the blog post.
Reference information links.
If you decide to use statistics, studies or research found on other websites, it’s good to mention them in your post and even provide a link to the page you got the information from.
It is not only a smart blogging etiquette, but it may also lead to you getting a link back.
Quality backlinks will boost your blog ranking.
Be mobile friendly.
Statistics show that more people are using mobile phones and tablets to access the internet.
This made Google decide to reward mobile friendly sites, by displaying their results first when using mobile devices.
You, therefore, need to ensure that your website or blog designer makes this a priority.
If you have not yet taken advantage of social media, it’s not too late to start.
Facebook, Google+, Twitter, LinkedIn, Pinterest, are all examples of the social media sites you can use to create and sustain meaningful connections with old, current and new customers.
Web applications like HootSuite will help you schedule posts ahead of time and post simultaneously on various sites.
Like the old marketing methods, if you want social media to work out for you, you have to be consistent.
You can consider hiring a professional and only concentrate on those social sites that are relevant to your business.
The bottom line.
Taking advantage of these simple tips will help your blog rank higher, bringing you relevant traffic that will lead to higher conversions rates.
Another resource you might find useful is the SEO Starter Guide produced by Google.
Florin A. is an Online Advertising professional and article writer who likes to research the most recent trends in business, technology and marketing communications and writes about a range of articles.