Blogging was initially intended to provide people with an opportunity to journal their everyday life and share their emotions and feeling with others. Now blogging has become a very popular marketing tool that most of the companies use for promoting their goods and services.
The main goal of a company’s blog is to get more users and views.
To achieve this goal, organizations hire professional bloggers or ghostwriters to boost the traffic. The specialists use strategies to increase website traffic. By following these 7 SEO blogging tips, you should be able to enhance your blog writing, grasp your audience attention, and double your traffic.
How to increase website traffic.
Experts from a UK writing company share their experience in growing your blog or website traffic. (If you want to learn more about this company, click to read.) Here are the 7 SEO tips they recommend using.
Write long and compelling posts.
People who are searching for some specific information over the internet, prefer finding longer articles that include comprehensive data about their concerns instead of switching between the tabs.
The pages ranking first in Google contain at least 1800 words. That’s why it is recommended to write posts in which the length is at least 1000 words.
If you are used to putting 500 words 4 times a week, get used to another habit – add 500 words more to your writing.
If this task is difficult to complete, publish your articles twice a week but make them longer. You should think about all details you can include in your copy to make it interesting and helpful to your readers.
Research long tail keywords.
Bear in mind that your content should be natural and useful. Nobody will read it if your text sounds like a robot.
Using keywords is a must for high web traffic rankings, but arrange the words in such a way that they flow logically and consistently.
Use long tail keywords that are longer phrases semantically related to the main keywords. They sound natural and enrich the vocabulary of content. Using these strategies will help search engines understand that your Web content is relevant and valuable.
Format and structure your copy.
People like reading well-structured information that is easy to find.
When your copy looks like confusing blocks of text with very little white space or images, your readers are more likely to leave without starting to read.
Add headers and subheaders to structure the articles.
Use bullets and images to attract and support the attention of the users.
Search for eye-catching facts, build clear graphics, or use other UX boosting tools to increase visits to your website.
Include an image every 400-500 words.
Images can help you get more visits instantly.
Include relevant images in your blog post. They must demonstrate what you write about.
Use photos of yourself if you are writing about your trip abroad, for example. If you don’t have your own photos depicting the story, use features pictures that you can find online at special photo banks.
If you have a blog, you have a certain number of pages that are bundled and can add relevant information to your current post.
Make sure to check these pages for relevancy and link them internally to other blog posts. It will show that your content is effective and can bring additional useful knowledge to readers.
Add credibility to your site with external links to trusted websites. Follow the steps below:
- Conduct research on the sites related to your industry.
- Make a list of high-quality content.
- Link your copies to relevant pages externally.
- Don’t include more than 1-2 external links to top-authority websites.
It’s not a secret that modern society is using Mobile devices regularly to browse information on the Internet.
You should think about a mobile app development if you still don’t have it. This step will assist in exposure rankings and give you at least 30% of your visitors from mobile phones or tablets.
Searching for necessary data on the go is much more popular than looking for appropriate information on the desktop. It is important to design a responsive blog theme and possibly develop an app.
Lisa Griffin is a skilled blogger who keeps her ears open to new SEO techniques. She believes that SEO helps businesses grow and work efficiently. Online marketing and SEO strategies are her favorite topics for blogging.