This infographic illustrates the 7 differences between social media and search engine optimization.
In brief, the differences are:
- While social media posts appear instantly, SEO can be slow and irregular.
- With social media there is virtually no limit to the number of people sharing and viral posts can garner attention and drive huge traffic. SEO, on the other hand is limited in its results, only drawing those searching a specific phrase.
- Posts, images and other content that elicits emotional responses such as anxiety, anger and awe perform best.
- The old saying “a picture is worth a thousand words” is more true than you’d expect. Social media outperforms search engine optimization because the images draw the reader to explore the post further. No image? Much less readers.
- Social media is better for promoting brand or product awareness as the posts are much more likely to be randomly shared, while SEO is better for sales and conversion – simply because the reader’s intent or bias is indicated by the phrase for which they’re searching.
- Social media results tend to be short lived as the performance of the posts is dependent on popularity and the number of shares. SEO can be easily managed, tracked and performance based on rankings can last much longer than with social posts.
- Metrics and stats assist in tracking performance and results, but obtaining a total picture is not possible. Search engine visibility and traffic are much easier to track and report.